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Part 3: We look at AJVC through a Web3 lens to understand what makes it a textbook incarnation of a Web3 media brand (i.e. Part 2: We dive into the origin story of AJVC and how they’ve successfully scaled a passion project into a trusted consumer brand Part 1: We kick off with a tour through India’s economic history leading up to our arrival as a bonafide global startup hub To properly contextualise AJVC’s place in India’s startup odyssey, today’s essay is divided into three major sections that can each be read as a standalone mini-essay: If you’re a founder or investor operating in India, you’re probably familiar with them already. Their unique vantage point has allowed this amorphous group of enthusiasts to acquire considerable leverage in the corridors of India’s tech ecosystem. Over the last three years, AJVC has come to represent a bustling oasis of knowledge within the Indian startup landscape.
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However, for now AJVC is best described as a kaleidoscope of content and community, the kind of entity that will become commonplace in the next era of the internet, making the AJVC story one of the best case studies on how to build a Web3 media brand. Members of the AJVC team themselves say that it is both a platform and an incubator, one that could eventually take the shape of a Venture Capital fund or even a Distributed Autonomous Organisation (DAO). In many ways it resembles a publisher, given its devoted audience and vast range of editorial output. It doesn’t generate any profit (even though it has all the makings of a potentially lucrative business).
AJVC isn’t a commercial entity (even though it creates and distributes a number of products). In fact, today’s piece is about a young institution in India that embodies the best of this new world - ‘ A Junior VC’, or as they’re popularly known - ‘ AJVC’.ĪJVC is a tricky customer to cover, because it doesn’t really fit into any conventional organisational avatar, which is what makes their story so compelling. These are creators of media, software, art, and (crypto) finance who are mastering the rules of the Great Online Game, employing a variety of tools and tricks to sneak past the gatekeepers of their chosen fields. Legacy institutions across every industry are now regularly being usurped by individuals who intuitively understand how to bend the internet to their will. The pandemic has accelerated several converging digital trends that would have otherwise taken decades to fully materialise. Because I think there’s something special happening at the intersection of Web3 and the creator economy, and I want to be part of it Because I don’t make the best decisionsģ. Our experience (and the support of this incredible community❤️ ) over the last 12 months has convinced me that its time to go all in.Ģ. A couple of months ago I made the decision to focus 100% of my time going forward to building out this newsletter as the first piece of a much larger jigsaw puzzle. We started Tigerfeathers last year as a fun side hustle that would allow us to explore our love of tech and writing.
As long time readers of Tigerfeathers know, since December of last year I’ve spent a majority of my (professional) life serving as Visa’s Fintech Lead for India and South Asia.
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To kick things off this week, a small personal/professional update from me.
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